THE REBIRTH OF AN AMERICAN ICON.
FIREPOWER: The “Portland Crew” in charge of the creative for the new Slingerland Drum Co. Pictured here taking a rare break:
Jason Krzmarzick - Senior Art Director, Inigo Del Olmo - Creative Director, Ray Gordon - Director & Photographer, Jose Medels - Brand Manager.
I got the call from José Medeles, Brand Manager for Slingerland. I came on under contract as Senior Art Director alongside Inigo Del Olmo, the company’s new Creative Director—and it was go time.
From high-concept manifesto and brand guidelines to launch campaigns, badge cleanup, and mechanicals, I had my hands in nearly all of the creative. The work shown here represents projects I led and designed from start to finish.
Branding, packaging, copy writing, advertising, photoshoots, event graphics, product launches, social campaigns, R&D mockups, stockholder presentations, posters, badge design, inner shell labels, media kits, merch, catalogs—honestly, too much to list. So here’s a “best of.” To tell the full story properly would require a few heavy pours of mezcal. I’m in. Give me a call.
